Campaigns and tracking links

A campaign is where everything meets: the traffic source that sends clicks, the streams that decide where each click goes, and the cost that turns revenue into profit. Each campaign has its own tracking link.

Creating a campaign

1. Open Campaigns and create a campaign.
2. Give it a name you will recognise in a report a month from now, for example FB / Nutra / DE.
3. Choose the traffic source. Its macros are added to the tracking link automatically.
4. Set the cost model (CPC, CPM or CPA) and the price, so reports show profit and ROI.
5. Choose the tracking domain. Use your own domain for live traffic; see Tracking domains.
6. Set the target URL: where a visitor goes if no stream accepts them.

The tracking link

The tracking link is the URL you put in the ad. It identifies the campaign, and the parameters after it carry data from the ad platform: campaign, ad and placement IDs, keywords, cost. The tracker stores every parameter with the click, so you can report on it later.

• Keep one meaning per sub ID slot across all sources. sub4 should mean placement everywhere.
• Use the platform's macros, not typed values, so each click carries its own data.
• The tracker passes its own click ID to the offer. That value is what the network sends back in the postback.

Redirect modes

By default the visitor is sent on with a standard redirect, which is the fastest and works almost everywhere. Other modes exist for the cases where a plain redirect is not allowed or not wanted, for example when the referrer must not reach the destination. Change the mode only when you have a reason.

Keeping campaigns organised

• Use groups (by source, vertical or buyer) and filter the list by them.
• Save list views with the columns and filters you use every day.
• Duplicate a working campaign instead of rebuilding it for a new GEO.
• Archive finished campaigns. Their data stays in reports and they can be restored.