Reports and analytics
Read the dashboard, search the click log, build reports by campaign, GEO, device or sub ID, and share or schedule them.
Reports turn clicks and conversions into decisions. Make sure your campaigns have a cost model first; without cost, every segment looks profitable.
Dashboard
The dashboard shows the period you choose at a glance: clicks, conversions, revenue, cost, profit and ROI, with the trend and the top campaigns. Use it to see that traffic flows and nothing broke overnight.
Click log
The click log lists individual clicks with their source data, the stream and pages they went through, and any conversions. Search it by click ID to debug a postback, or filter it to look at one placement.
Report builder
- Choose up to three grouping levels, for example campaign, then country, then placement.
- Choose the period.
- Sort by the metric that matters (profit, EPC, ROI) and expand rows to drill down.
- Export to CSV or XLSX when you need the data elsewhere.
Metrics
| Metric | Meaning |
|---|---|
| CR | Conversions divided by clicks |
| EPC | Revenue divided by clicks |
| CPC | Cost divided by clicks |
| Profit | Revenue minus cost |
| ROI | Profit divided by cost |
On higher plans you can add custom metrics and report by conversion date instead of click date.
Sharing and schedules
- Schedule a report by email, daily or weekly.
- Hide revenue or cost columns from team members who should not see them.